‘Three takeaways from the Voice of the Customer roundtable’ – ‘Econsultancy’ Blog
Jim Clark says, “Whether it’s coming from contact centres or social media channels, marketers now have more data on their customers than ever before.
How are they making this data actionable to drive changes in their organisation and what’s driving this focus?
According to a recent Econsultancy report Voice of the Customer: Listen, Measure, Act, the most progressive organisations are setting up Voice of the Customer (VoC) programmes, using insights to drive change outside the customer services silo.
Highlights of this report were reiterated during our Voice of the Customer roundtable hosted at the Econsultancy office this week.
Attendees came from a wide range of different companies and roles within the industry, and here I’ll be sharing some insights from the session”.
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