‘6 Information Architecture Facts Every Business Should Know’ – ‘Marketing Land’ Article
Shari Thurow says, “In my previous column, I wrote about the importance of information architecture (IA) during the web design process. In a nutshell, a website needs a good IA in order to provide a positive user experience (UX).
Information architecture is organizing, labeling, prioritizing, and connecting site content so it is (a) easy to use, and (b) easy to find. Many web professionals confuse information architecture with site navigation, technical architecture, and even search engine optimization (SEO). Trust me as I write this: no user has ever organized information based on keyword research data and the flow of “link juice.”
To help readers further understand the importance of IA in the site design and redesign processes, here are some details to remember”.
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