‘Smartphone Penetration Grows To 76 Percent In US — Report’ – ‘Marketing Land’ Article
Greg Sterling says, “The latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an increase in smartphone ownership and Pinterest’s entry into the top 15 apps list.
The company says that the US smartphone market now comprises 75.8 percent of the total mobile subscriber population. In December it was 74.9 percent. Operating system market share data are nearly identical to three months ago”.
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