Jan Vels Jensen says, “SEO is not dead, despite what a lot of people have been saying recently.

You still need to ensure that you’re using best on-site SEO practices. If your competitors are optimizing their Web pages effectively through strategic use of keywords, internal linking, and image optimization—and you aren’t—then you’ll perform poorly in the search engine results pages (SERPs).

That poor performance will have an impact on everything from traffic to conversions to ROI. You still need to do the basics.

However, although SEO may not be dead, it has been evolving”.

The Evolution of SEO? Customer Experiences as Content

MarketingProfs

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