‘Why Marketers Need to Learn to Swipe Right′ by Jay Baer
Baer says, “Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike.
NBA basketball team Atlanta Hawks understood that matchmaking with the right audience happens on and offline. Working with Insightpool, a social sales and marketing platform, they set a goal to get the word out to Atlanta influencers that the Hawks would be throwing a “Swipe Right Night” event which encourages fans to connect with each other using the dating/hookup app, Tinder. Private suites with roses, cocktails, and snacks had fans connecting with each other, sharing their love of basketball, and (who knows!) potentially creating lasting relationships”.
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