‘The Basics of Full-Funnel Marketing’ – ‘Business.com’ Blog
Deborah Sweeney says, “Marketing can make or break your business. If done correctly, it can be the sole reason for giving your business new customers. If done incorrectly, you can feel like you’re aimlessly pumping money into something that’s not giving your business any positive results.
Full-funnel marketing is a newer online marketing technique that truly focuses a business’s marketing efforts, using your spending dollars in a smart, calculated way. The idea is to only spend money on profitable returns.
There are three basic steps to full-funnel marketing:
1. Target the correct audience
The first phase of full-funnel marketing involves finding an audience that would be interested in your product or service”.
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