‘Why Content Is More Persuasive Than Salespeople’ – ‘Business 2 Community’ Article
Tom Martin says, “You can’t sell if you can’t persuade. We all know that.
But what many sales people haven’t figured out yet is that digital content is often the most persuasive tool in the salesperson’s toolbox.
In my 2014 Content Marketing World talk – Using Content as Your New Sales Force – I talked about this new sales and marketing dynamic. Since that time, I’ve had so many readers, keynote attendees and friends ask me to do a deeper dive into the part of social selling that they least understand“.
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