‘Social Network Data: Usage Trends, Demographic Profiles’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center’s Internet and American Life Project.
Some 71% of Internet users in the US are on Facebook, the September 2014 survey found. However, growth seems to have plateaued: The proportion of online Americans on the social network has remained steady since August 2013.
Every other social media platform measured—LinkedIn, Pinterest, Instagram, and Twitter—registered significant user growth in the US between 2013 and 2014.
Instagram’s overall user figure increased nine percentage points, with growth registered in almost every demographic group.
LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, whereas Twitter and Pinterest increased usership across a mix of demographic segments”.
Comments are closed.
