Scott Brinker says, “Ever feel like there’s an overwhelming amount of marketing technology these days? It’s not just you.

I recently released an updated version of my marketing technology landscape graphic, and it maps out a whopping 1,876 companies (and open source projects) offering software to marketing departments. That’s nearly double the number from last year’s edition, which charted 947.

Astoundingly, this infographic still isn’t comprehensive—although it’s close.

We could debate which companies were included or omitted, in which categories, and what the labels of those categories are. Deciding all that is challenging because the industry and its nomenclature are constantly evolving and many products cross multiple categories”.

Marketing Technology Landscape Doubles to 1,876 Companies 

MarketingProfs

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