Arnie Kuenn says, “Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive revenue.

In fact, businesses spent more than $118 billion on content marketing last year alone. But what is the future of content marketing in 2015 and beyond?

Increased Strategic Adoption

With more than 85 percent adoption among B2B marketers, content marketing is certainly becoming more widely accepted among businesses across industries and verticals. However, only 35 percent of B2B marketers have a documented content marketing strategy in place, while 14 percent have no strategy in place at all”.

What Is The Future Of Content Marketing And How Can You Prepare?

Marketing Land

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