‘What is Negative SEO and how can you protect your website?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Whilst navigating your way through the murky world of black hat and white hat SEO techniques you may have come across another nefarious sounding term… negative SEO.
The purpose of this post is to tell you exactly what negative SEO actually means, whether you need to worry about it and what you can do to defend yourself from it.
What is negative SEO?
As opposed to using black hat techniques in order to illicitly rank your own site higher up search engine results pages (SERPs), negative SEO is about using similar underhanded techniques to attack a rival’s website and scupper their ranking”.
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