‘Four Steps to Getting Started With Social Selling’ – ‘MarketingProfs’ Blog
Atri Chatterjee says, “Picture, for just a moment, that you’ve been unexpectedly asked along to a party thrown by a friend of a friend. You hardly know anyone there, but you’re happy to mingle with the other guests to pass the time, especially since you consider yourself sociable enough to handle the challenge.
As the event wears on, though, you find yourself having to force conversations where none might arise otherwise—you’re interrupting, you’re interjecting, you’re stepping on toes in a way that few (yourself included) appreciate.
In fact, you can’t help but wonder whether this quickly worsening debacle could have been avoided if you’d been the slightest bit prepared—if you’d had some forewarning of the people there and of their personality types.
Wouldn’t it all be easier if you knew whom to approach in advance and what to say?”.
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