Amy Gesenhues says, “In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing areas: technology, data, content research and cross-department support.

The survey revealed 65 percent of the survey participants plan on investing more in marketing technology during 2015, with 28 percent planning to spend “significantly” more

When considering the role of data in the decision-making process, 61 percent of the marketers surveyed said data is more important now than it was 12 months ago”.

Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015

Marketing Land

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