Arie Shpanya says, “To say the least, it has not been a typical holiday shopping season and that’s a good thing for online retailers.

One possible explanation for the unprecedented ecommerce growth this holiday season is that the duration has been expanding for years.

It started off as just the weeks leading up to Christmas, but slowly it crept back into November.

This year Amazon even started ‘Black Friday’ deals on November 1, when Halloween decorations had barely been taken down yet”.

How ecommerce won this holiday season and what it means for 2015

‘Econsultancy’ Blog

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