‘Lessons from the Front Line of Front-End Content Development’ – MOZ Blog

Richard Baxter says, “As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all.

In this post, based on my MozCon 2014 presentation, I’d like to share the high level approach we take while developing content for our clients, and the lessons we’ve learned from initial research to final delivery. Hopefully there are some takeaways for you to enhance your own approach or make your first project a little less difficult”.

Lessons from the Front Line of Front-End Content Development

MOZ Blog