‘How To Motivate Your Audience To Share Your Content Online’ – ‘Business 2 Community’ Article
Rosalyn Lemieux says, “What makes content shareable? What makes content great, for that matter?
The formula for social media success is quite simple: great content + large fan base + high engagement = conversions. It’s a formula which goes around in circles too, since you can’t normally get a large fan base or high engagement rates without great content.
Your audience won’t share content they don’t love. There’s no artificial way to get them to share content. Sharing almost always happens after a user looks at the content in question, regardless of what the content is.
However, there are ways to encourage them to click, which comes down to the headline, which then shapes the content which follows. Therefore clicking, consuming and sharing content is an altogether more realistic prospect with a headline which drives clicks in the first place. Otherwise you are simply creating content and firing it out into the space like silence of the Internet“.
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