‘Co-creation: The next realization of value-based marketing’ – ‘MarketingExperiments’ Blog
Jessica Lorenz says, ““If I am your ideal customer, why should I purchase your product rather than any other product?” – Flint McGlaughlin, Managing Director, MECLABS (parent company of MarketingExperiments)
At MarketingExperiments, researchers have used this question to develop value propositions over the past 20 years.
Many things have changed over the past couple decades, which has now, more than ever, left room for the customer to answer the value prop question.
Recently, Professor Wouter Van Rossum, a leading expert on value proposition and product development, held an Academic Lecture Series at MECLABS headquarters in Jacksonville, Fla., where he discussed the evolution of a value proposition in a post-Twitter world”.
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