Ritika Puri says, “As an entrepreneur, sales emails are my arch nemesis. I was never formally trained as a salesperson and, to be honest, I don’t like to pitch people via email — particularly when I know people these days feel more bombarded than ever in their inboxes.

Some salespeople, understanding this fact, have developed tactics around optimizing email open rates and timing their follow-up messages. While these strategies are valuable, they are simply not my style — and possibly don’t resonate that well with other likeminded business owners or salespeople, either. My approach is more heavily grounded in empathy — not the statistical likelihood that a decision-maker will open my email. Here is how I’ve generated a close to 100% response rate from busy professionals in my sales emails using a more empathetic approach”.

How Empathy Can Get People to Respond to More of Your Sales Emails

HubSpot

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