‘Five Deadly Email Platform Migration Mistakes to Avoid’ – ‘MarketingProfs’ Blog
Anthony Marvell says, “Good news: your company’s email list had a recent growth spurt. You’re sending more email than ever—to a larger audience—and with all that growth it’s time to consider a new email service provider (ESP).
CMOs and CTOs looking to upgrade ESPs too often meet with frustration, however, because migration to a new platform can be tricky—and it can have a deeply positive or negative impact on a company’s sender reputation and, ultimately, on customer communications.
Because email is a major channel that companies rely on for generating revenue, mistakes can have a lasting impact on your bottom line.
To safely navigate your migration, we’ve compiled a list of five common blunders. By avoiding these five mistakes, marketers and tech teams will save hours of work and ensure a positive outcome”.
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