‘The Psychology of Color: How It Affects the Way We Buy’ – HubSpot
Lindsay Kolowich says, “Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did abutton color test here at HubSpot, we found that a red CTA button outperformed a green CTA button by 21%. In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That’s the power of color in marketing”.
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