‘A 7-Step Process for Building a Blog Content Backlog’ – HubSpot
Rachel Sprung says, “The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average.
In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. This is no easy task, but we are here to help you get started coordinating all that blog content. Here are the steps you need to take to schedule out your next month of blog post content — take the same approach whether you’re trying to schedule out a few days or weeks worth of content, or just coordinate long-term campaigns across multiple teams”.
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