‘Six Tactics for Successfully Marketing to Millennials’ – ‘MarketingProfs’ Blog
Dave Hawley says, “As Millennials—the generation born in the US between 1980 and 2000—gain greater buying power and increasingly influence commerce, marketers and brand managers are looking for new ways to engage them.
Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number, comprising 79 million people, and they already have enormous purchasing power—$170 billion per year.
Like the generations that came before them, Millennials have unique generational characteristics; successfully marketing to Millennials therefore involves a shift in tactics and strategy. It requires an understanding of what works with this generation—and what doesn’t”.
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