‘Retailers Shifted Spend From Desktop Search Ads In 2013’ – ‘Marketing Land’ Article
Ginny Marvin says, “Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile.
On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search Report“. Mass retailers dominated the retail category, spending $553 million in 2013.
Amazon Continues Its Reign
Amazon held its place, not just as the top retailer advertiser, but the top AdWords text advertiser overall last year, spending $157.7 million on desktop search ads, according to Ad Age DataCenter’s ranking based on the AdGooroo spend data”.
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