Laura Hogan says, “Inbound marketing is a well-known practice to use to help grow your business, but it’s more interesting when you can use it for something more tactical– specifically when you get to use it to launch a product.

I could lead you into a generic blog post with generic step-by-step instructions on how you might launch a new product with inbound marketing. But instead, let me tell you how to do it by telling you a story about a little known product named Wheel Woolies.

Once upon a time there was a company called Braun Automotive who wanted to launch their product Wheel Woolies online“.

How to Use Inbound Marketing for Product Launches

HubSpot

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