Marc Herschberger says, “I can see it now: Spreadsheets and flowcharts tracking dozens of KPI’s are littered across a desk. Notes with scribbles saying “direct traffic down” and “unsubscribe rates increasing” are stuck to the side of a computer screen.

In front of it is a marketing manager about ready to lose his last shred of sanity as he continues to pore over intricate reports meant to help him gauge the success of his campaign.

This scene sounds like a terrifying caricature of business life, meant to magnify a perception that the manager or owner drives himself crazy over business”.

Paralysis by Analysis: How Too Much Data Can Stifle a Marketing Campaign

HubSpot

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