‘Email Marketing: Does your copywriting accomplish these 6 key objectives?’ – ‘MarketingExperiments’ Blog

Daniel Burstein says, “When writing an email message, it’s easy to break the goal down to one thing – just trying to write compelling enough copy to get a click.

But how do you actually earn that click?

If you really want to optimize your email marketing, you have to think like the customer and walk through the cognitive process that potential customers subconsciously go through when interacting with your email.

To achieve that click, your email copy must accomplish these six key objectives”.

Email Marketing: Does your copywriting accomplish these 6 key objectives?

MarketingExperiments Blog