Ken Ribotsky says, “Change is tough. That’s why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor’s product to yours?

Changing behavior starts by impressing an idea on someone’s mind. But the first step of that process is making that idea “stick”—and that’s where the Heath brothers come in.

In The New York Times bestseller Made to Stick: Why Some Ideas Survive and Others Die, Dan and Chip Heath break down how ideas become “sticky”—why they stay in people’s minds and develop a life of their own”.

How to Influence Customer Behavior by Making Your Ideas Stick

MarketingProfs

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