‘What is a decent email marketing response rate?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What is a decent email marketing response rate?”.
Christopher Ratcliff says, “Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not?
Imagine you’re a travel company running an email campaignand your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad?
To the non-professional marketer the above figure seems quite low, but according to a variety of sources including MailChimp this is that particular industry’s average”.
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