‘The Risk & Reward of Social Sign-In’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “The Risk & Reward of Social Sign-In”.
Pete Prestipino says, “Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies’ brands to make the switch.
Third-party social login has been a highly useful feature for digital brands who long struggled with convincing users to sign up or sign in to their services. By enabling website or app visitors to use their existing credentials from popular services including Facebook and Google, brands (including merchants, publishers and service providers) were able to lower a major hurdle to getting users into and through the conversion channel faster. But there are drawbacks to social sign-in too and they haven’t gone unnoticed”.
Comments are closed.
