‘Something Like Democratic Marketing’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Something Like Democratic Marketing”.
Ryan Skinner says, “Set against marketing messages, I would rather listen to my neighbor’s opinion of a product. A critic’s opinion. An expert’s. Any idiot with an Internet connection in fact (according to our research, review content from complete strangers is more trustworthy than messages from brands).
The payload of this realization – that marketers’ messages are overinvested in by a million percent and underdeliver by an equal value – strike our marketing foundations oh so softly. Thud. Pop. Distant thunder.
Simultaneously it’s never been easier for other people to write about our brands, to create breathtaking personal tributes to our products, to call out our worst policies and even to slander us. The crowds have snatched the megaphone and they won’t give it back”.
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