‘E-commerce Chart: Barriers to growth’ – MarketingSherpa Article
MarketingSherpa has published an article titled “E-commerce Chart: Barriers to growth”.
Daniel Burstein says, “E-commerce spending in the United States was set to grow 13.4% in 2013, according to Forrester Research.
That’s a torrid pace when you consider the overall economy grew at a respectable 2.6% last year.
Of course, that doesn’t mean that e-commerce growth for the individual company is a given. In the just-released MarketingSherpa E-commerce Benchmark Study, we asked marketers about their barriers to growth“.
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