‘How to Turn Customers Into Brand Promoters on Facebook’ – HubSpot
The latest article on HubSpot blog is titled “How to Turn Customers Into Brand Promoters on Facebook”.
Sam Mallikarjunan says, “Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic toecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits.
However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning Facebook into a minefield for retailers. Facebook is being accused of failing retailers.
In reality, retailers are missing the point — that Facebook is designed for peer-to-peer communication among users. Retailers should employ strategies for driving word-of-mouth brand promotion and turn their customers into social brand ambassadors”.
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