‘Don’t Let Your Email Look Defeated – 3 Essential Design Elements’ – VerticalResponse Blog

Colleen Corkery says, “I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. With a background in print and online journalism, I was asked to create the library’s very first email newsletter. “I got this!” I said. But when it came to designing the email and “got it,” I did not.Email service providers and the tools they offer have come a long way since 2008. There are pre-made templates, most of them customizable including drag and drop editors, and more. It’s much easier to achieve something that resembles a professional email with out feeling completely defeated”.