‘Custom Email Marketing Reports: A Huge Step Toward Better Results’ – ClickZ Blog

The latest ClickZ blog post is titled “Custom Email Marketing Reports: A Huge Step Toward Better Results”.

Justin Williams says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people.

For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s vision exceeded the tool’s capability – until about four years ago.

That’s changing. Today’s leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust“.

Custom Email Marketing Reports: A Huge Step Toward Better Results

ClickZ Blog