‘Generating Local Business Beyond the Click’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Generating Local Business Beyond the Click”.
Melissa Mackey says, “Most of my articles address how to succeed with pay-per-click advertising. I’ve written about numerous ways to drive traffic to your website and to convert that traffic into sales or leads.
But what if you’re a local business that depends on foot traffic? What if you close most of your sales over the phone? Should you abandon pay-per-click advertising altogether?
Not at all.
There are several ways you can use PPC to generate business beyond the click”.
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