‘How Effective Are Marketing Agency Blogs?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Effective Are Marketing Agency Blogs?”.
Ayaz Nanji says, “Most marketing agencies are now blogging with some measure of frequency, according to recent data from RSW/US.
Just over three-quarters of agencies (76%) have an external-facing company blog, and 58% expect their blogging activity to increase in 2014, the survey of 150 senior level marketers and 170 marketing agency executives found.
Of those agencies that blog, 41% post on average once a month, 37% once per week, and 18% more than once per week“.
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