‘Multichannel Marketing: IT company’s zombie-themed campaign increases CTO 3% at president, owner level’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Multichannel Marketing: IT company’s zombie-themed campaign increases CTO 3% at president, owner level”.
David Kirkpatrick says, ” Sometimes, B2B can be fun. Take for instance this award-winning case study from SunGard Availability Services that took advantage of the popularity of zombies in current media and culture.
The concept of a zombie apocalypse neatly fit into SunGard’s key business of disaster recovery, and the marketing team was even able to time the campaign with a summer motion picture release.
Discover how SunGard was able to bring direct mail and social media into an email campaign and increase engagement with a target audience meeting very specific criteria, and even included a successful retargeting element in the campaign as well”.
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