Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “It’s Not Too Late to Return the Social to Social Media″.

Baer says, “The social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more”.

It’s Not Too Late to Return the Social to Social Media

Jay Baer’s ‘Convince & Convert’ Blog