‘Four Ways to Segment Email Subscribers for the Holidays’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Four Ways to Segment Email Subscribers for the Holidays”.
Cara Olson says, “The last two months of the year bring an increase in email frequency as retailers try to drive revenue during the busiest shopping season of the year. To help you make the most of your opportunities, here are four ways to segment your email subscribers, optimize your email content, and avoid subscriber fatigue.
1. Your Best Customers
Your best customers will make your best segment. In most cases, your best customers may make up less than 10 percent of your list. But if you are using a quintile method to segment, this is your top twenty percent”.
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