The latest article on  ‘Marketing Land’ is titled “Marketing Power Processes: Tracking Email To The Dollars”.

Brian Massy says, “This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their contribution to the bottom line visibly and measurably .

Ignore Open Rates & Click-Through Rates

If there is one theme in our Power Process series it is this: Measure results to the dollars.

Open rates and click-through rates don’t give you the true performance of your emails. They also don’t let your team take credit for keeping the accountants busy”.

Marketing Power Processes: Tracking Email To The Dollars

Marketing Land

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