‘Most Global Marketers Lack Multilingual Content Strategy’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Most Global Marketers Lack Multilingual Content Strategy”.
Ayaz Nanji says, “More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
Moreover, most marketers surveyed (67%) are unsure which technology tool, if any, they use to manage translation projects; and nearly one-third (31%) don’t know how long it takes to complete translation projects.
As for annual spend, 69% of global marketers have no insight into their current budget, and 41.8% don’t know their plans for the future”.
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