‘Are Companies Getting a Positive ROI From Social Media?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Are Companies Getting a Positive ROI From Social Media?”.
Ayaz Nanji says, “Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report (PDF), produced by Content Marketing Institute and MarketingProfs.
Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are creating more content than they were one year ago, according to the report, which was sponsored by content marketing agency Imagination“.
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