The latest article on ‘The Forrester Blog’ is titled “A Comprehensive Review of the Global eCcommerce Landscape, Finally”.

Susan Huynh says, “eCommerce is becoming more globally pervasive. Therefore, retailers must continually adapt their expansion strategies to reflect changing retail consumption behaviors. But what makes a country ready for eCommerce? When making investment decisions, certainly macroeconomic conditions, internet access and consumer market size are important facts to seek after. However, there is much more driving the eCommerce market.

In order for firms to understand the full view of a country’s online retail readiness, online activity, consumer payment behavior, and postal courier infrastructure must also be considered”.

A Comprehensive Review of the Global eCcommerce Landscape, Finally

The Forrester Blog

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