The latest article on ‘MarketingProfs’ is titled “Do Consumers Trust Online Reviews?”.

Ayaz Nanji says, “A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to (pdf) a recent report by Maritz Research.

The remaining 75% of survey respondents say the information presented is generally fair. However, even those respondents say readers need to separate trustworthy reviews from untrustworthy ones“.

Do Consumers Trust Online Reviews?

MarketingProfs

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