‘The worst content marketer in the world?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The worst content marketer in the world?”.
Doug Kessler says, “Everyone thinks content marketing is the only way to win a market.
Here’s a little story that might disprove that.
I hate naming names, but there’s a company out there which just doesn’t get content marketing.
It’s a big tech company with excellent products. But it hasn’t yet figured out that people really don’t care about products”.
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