‘Publishing Shared Content? You Will Lose’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Publishing Shared Content? You Will Lose”.
Kevin O’Brien says, “As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable content for their website visitors. Content is important for the obvious reason of giving your visitors interesting content to read and share, but more importantly for the lead generation value it brings to the organization.
Because content generation is so time consuming, many companies fill their blog with articles and shared content that is shared among a slew of competitors. The topics may be interesting and keep your visitors informed, but the search value of the content is greatly diminished. If your company is publishing duplicate content, you will want to quickly rethink your content strategy (recommended book on this topic)”.
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