‘Social Levers for Effective Brand Management’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Social Levers for Effective Brand Management”.
Gregory Yankelovich says, “This article is a sequel to The Essence of Brand and Customer Experience post that I wrote a few months ago. It explores further how to use Social Reputation metrics as the levers for pro-active brand management.
Over five years ago, Charlene Li and Josh Bernoff wrote in “Groundswell”
“Marketers tell us they define and manage brands. […] Bull. Your brand is whatever your customers say it is. And in the groundswell where they communicate with each other, they decide.””.
Comments are closed.
