The latest article on ‘The Forrester Blog’ is titled “Just Published: The Forrester Wave: Social Depth Platforms, Q3 2013”.

Kim Celestre says, “After the past few months of immersing myself in vendor briefings, demos, customer interviews, scoring methodologies, and writing, I am pleased to announce that the long-awaited Forrester Wave™: Social Depth Platforms, Q3 2013 has been published! We included nine vendors in this Wave and evaluated them across 57 criteria to help marketers select the right technology partner to manage their social activities on their own branded website, microsite, or online community.

Social media has transformed the way that buyers discover, explore, and engage with a brand. As a result, many marketers have invested in establishing a presence on popular social networks like Facebook and Twitter yet are struggling with how to convert interactions on these social networks to a purchase”.

Just Published: The Forrester Wave: Social Depth Platforms, Q3 2013

The Forrester Blog

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