‘Email Marketing: Reactivation campaign for performing arts center sees 738% ROI’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Reactivation campaign for performing arts center sees 738% ROI”.

Courtney Eckerle says, “With a list of 550,000 names, 30% of which were duplicates, the Denver Center for the Performing Arts was struggling to be relevant to them all.

Learn how the center embraced data, got to know its subscribers and used that knowledge to launch a campaign that targeted 40,000 lapsed patrons and saw 738% ROI in email alone, and a 210% increase in clickthrough rates”.

Email Marketing: Reactivation campaign for performing arts center sees 738% ROI

MarketingSherpa