The latest article on  ‘Marketing Land’ is titled “Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization”.

Ginny Marvin says, “LinkedIn’s focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn’s ten year trajectory from an online resume repository to a powerhouse hub for professional recruitment, lead generation, sales solutions, marketing tools and, yes, a full-fledged B2B content engine.

It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates”.

Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization

Marketing Land

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